To build upon what I wrote last week, I am considering doing my observation at the In-N-Out burger on west 7th street. Although most restaurants might be hard to write an observation on, I believe that In-N-Out would provide a good opportunity for an observation because of its large popularity and somewhat cultish following.
For the observation I plan to focus on three major aspect the building, the food, and the clientele. Similar to many restaurant chains In-N-Out has a distinct cookie cutter style and layout to their restaurants. I would attempt to answer questions such as, What is the appeal of the simple color scheme? Why is a palm tree and a yellow arrow used as the logo? As for the food, I would analyze the appeal of a simple menu, the style of the packaging, and the overall quality. The customers would provide me with the largest source of information to analyze.
The customers of any business generally give you a better sense of a business than any other single source. Through analyzing the customers i would be able to determine what type of people eat at In-N-Out. From this I can determine the demographics of the average customer and determine how and why In-N-Out is appealing to them. Also through listening to various conversations taking place in the restaurant I can gauge the customers overall impression of the restaurant and compare that with the image the company is trying to promote.
Through this observation i hope to shed light on why the franchise has been so successful and popular. I will also be able to determine the image the company wants to portray to its clientele, as well as how it succeeds in doing so.
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